UK B2B Strategy Consultant
Prospecting ate 18 hours a week and still produced 40 leads a month and one or two calls.
new revenue in 90 days
- Apollo.io
- Trigger.dev
- n8n
- OpenAI
- Instantly
Where they were
A UK B2B strategy consultancy where every piece of new business came from the founder's own outbound prospecting, done between delivering the work that was already sold.
What was broken
Eighteen hours a week went on building lists, researching companies, writing individual emails and remembering who had been followed up. That produced roughly 40 leads a month and one or two calls a week — and it stopped entirely whenever a client project got busy, which is precisely when the pipeline needed to be full.
What we built
Prospect sourcing against a written ICP rather than a hunch, refreshed continuously instead of in bursts.
Enrichment and scoring before anything is sent, so the list is filtered down to companies worth contacting.
Opening lines drafted per prospect from what the research actually found, not a merge field dropped into a template.
Sequenced sending with reply detection, so a prospect who answers is removed from the sequence immediately.
Replies routed to the founder with context attached, and a booking link that writes straight into the calendar.
What it did
Measured after go-live, over 3 months.
- New business closed in the first 90 days
- £24,500
- Qualified leads a month, from 40
- 350+
- Sales calls a week, from 1–2
- 6–8
- Reclaimed a year — 18 hours a week
- 936 hrs
"This system took away the constant stress of prospecting. I got 18 hours back every week, quadrupled my sales calls, and closed £24.5k in new business in my first 90 days."
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