UK B2B Strategy Consultant
Prospecting ate 18 hours a week and still produced 40 leads a month and one or two calls.
new revenue in 90 days
- Apollo.io
- Instantly
- Vapi
- ElevenLabs
- smallest.ai
- WhatsApp Business API
- Microsoft Graph
- Trigger.dev
- n8n
- Supabase
- OpenAI
Where they were
A UK B2B strategy consultancy where every piece of new business came from the founder's own outbound prospecting, done between delivering the work that was already sold.
What was broken
Eighteen hours a week went on building lists, researching companies, writing individual emails and remembering who had been followed up. That produced roughly 40 leads a month and one or two calls a week, and it stopped entirely whenever a client project got busy, which is precisely when the pipeline needed to be full.
What we built
- InProspects sourced and enriched
- BuiltSequenced until they reply
- OutMeeting in the calendar
Prospect sourcing against a written ICP rather than a hunch, refreshed continuously instead of in bursts.
Research and enrichment per company before anything is sent, so the list is filtered down to businesses worth contacting.
Behavioural lead scoring in the CRM: prospects ranked by what they actually do, opens, clicks and replies, not by what a form said about them.
Opening lines drafted per prospect from what the research actually found, not a merge field dropped into a template.
Outreach across email, WhatsApp and phone as one sequence rather than three disconnected ones, so a prospect is not chased twice or missed entirely.
A voice agent making outbound calls, working the same list under the same rules as the written channels.
Sequenced sending with reply detection, so a prospect who answers is removed from the sequence immediately.
Inbound replies read, answered where the answer is routine, and escalated to the founder where it is not.
Meeting booking handled to confirmation, with a booking link that writes straight into the calendar.
A content operation alongside the outbound: topics planned, researched and fact-checked, drafted, and posted on a schedule.
What it did
Measured after go-live, over 3 months.
- New business closed in the first 90 days
- £24,500
- Qualified leads a month, from 40
- 350+
- Sales calls a week, from 1–2
- 6–8
- Founder time returned a year, 18 hours a week
- 936 hrs
- Of work performed a year, across 12 agents
- 6,240 hrs
- Growth team equivalent, never hired
- £117,000
"This system took away the constant stress of prospecting. I got 18 hours back every week, quadrupled my sales calls, and closed £24.5k in new business in my first 90 days."
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